A new way of fundraising
Santa Barbara Gives! (SB Gives!) is a year-end, holiday fundraising program that’s in its second year, and is based on a model that has been successful in other communities.
The goal is to create a new network of donors for participating nonprofits, as we hope to reach more donors, make it easier for them to give at SBGives.org, and inspire them to dig a little deeper and give a little more than they might otherwise.
SB Gives! is project-based. Donors will be motivated by both the mission of an organization and a special social change project chosen for this campaign. At SBGives.org, each nonprofit will have a web page with details, it’s simple to click and give, and the leader board makes it exciting to watch nonprofits tick up in donations as totals are tracked in real time.
SBGIVES! = COLLABORATION
Now in its second year this year-end giving program is intended to leverage the resources of The Santa Barbara Independent and The Fund for Santa Barbara to create a new network of donors for nonprofit organizations serving Santa Barbara county. The Fund and The Independent are coming together to model other successful campaigns between weekly papers and their local community foundation.
The Fund for Santa Barbara’s Grant Making Committee was chartered to choose participating local nonprofits from applications submitted based on the stated criteria. The Fund will serve as the fiscal sponsor for the campaign providing donation support to donors and nonprofits. NOTE: the FUND is donating its capacity as fiscal receiver for this program which means the FUND will NOT be receiving any sort of service fee and all donations in their entirety will be given to their respective organizations.
The Santa Barbara Independent will provide the marketing platform for these nonprofit organizations through the publication of a special guide highlighting the specific projects and provide the online platform for donations.
HOW IT WORKS:
The campaign will kick-off with a special Santa Barbara Gives! insert in The Santa Barbara Independent on November 15, the same day the website goes live. The Santa Barbara Gives! campaign will run through midnight December 31.
Readers will have the opportunity to read about each organization and their “Social Change Idea” in both the Santa Barbara Gives! insert and online at sbgives.org.
Readers of the Santa Barbara Gives! insert are directed online to donate to the nonprofit(s) of their choosing.
Santa Barbara Gives! generates a matching fund to encourage more giving.
WHAT IS THE SOCIAL CHANGE IDEA?